Jeff formerly headed his own Los Angeles-based, full service production company, Apple Production, which specialized in feature films and advertising/marketing campaigns. In 1993, Jeff produced his fourth feature motion picture, In the Line of Fire (1993), in conjunction with Castle Rock Entertainment and Columbia Pictures. Under the Apple Production label, Jeff produced and directed over 1500 television commercials, and created and produced the first shop-at-home TV program, "The Shopping Channel". Jeff is a graduate of the New York University Institute of Film and Television.
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